Games And Innovation Nexus

Fingers on a keyboard in a neon-lit gamer space

Discover the Final GAIN Report

Traditional innovation models don’t fit the creative industries.

This is why the GAIN programme was launched to bridge the gap between academia and the games sector and unlock new ways to collaborate.

The report explains the challenges, introduces a proven adaptive framework, and shares insights validated by more than 200 companies and academics.

Essential reading for developers, studios, and anyone shaping the future of the UK’s £3B games industry.

Inside, you’ll find a validated innovation framework, practical strategies for collaboration, and real-world impact data. All of which, makes the report essential insights for game developers, games studios, academics, and leaders in CreaTech.

Download the GAIN Report

The Games and Innovation Nexus is creating new collaboration opportunities between our universities, the video games industry, and the wider CreaTech sector. 

About Gain

The GAIN programme aims to connect capability between the two largest gaming clusters outside of London: Surrey (Guildford Games Cluster) and Warwickshire (Silicon Spa). The University of Surrey, in partnership with the University of Warwick and University of Creative Arts (UCA), will leverage GAIN to strengthen connection between the universities and games & CreaTech industry, foster collaboration and drive creativity and growth in the sector. 

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Games and Innovation Nexus (GAIN) is proudly funded by Connecting Capability Fund – Research England Development (CCF-RED), and Surrey County Council

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