Businesses invited to take part in the MSc Digital Marketing Corporate Challenge

Surrey Research Park and SETsquared Surrey businesses are invited to take part as company mentors in the MSc Digital Marketing Challenge.

The project will help your business develop their digital marketing strategies whilst enabling MSc students to see how theory works in practice.

Organised from February to May 2022, MSc students are organised into teams to work with company partners who mentor the students while student teams work independently around a brief where they apply what they learn in the classroom.

Based off the student’s initial review of digital strategies, the company partners and student teams will then agree on a specific challenge to execute.

Teams will initially review the following strategies:

• Target market
• Customer journey mapping
• Social media & channel management
• SEO strategy
• UX/UI website design

Last year’s participating companies were highly positive about the challenge due to the motivated students, with several student consulting projects organised in follow up to this project

If you are interested in participating, please go to www.innomatters.co.uk or email Jim Sears