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December 14, 2022 | SETsquared Surrey

Digital Entrepreneur’s Programme

Digital Entrepreneur’s Programme

Back with an all-new format, the SETsquared Surrey Entrepreneurs’ Programme will take you from idea to validated, pitch-ready proposition faster than you can say “Lean Start-up”! This is a two-part course led by our Entrepreneurs in Residence, who are seasoned experts in supporting high-tech, high-growth start-ups.

Part 1

Part one is an intensive deep-dive into creating a value proposition that can resonate with real early-adopter customers.

Over two-and-a-half intensive days of training and group discussion, business founders will focus on developing a business offer that resonates with real customers.

You’ll learn how to test, validate and pivot quickly and cheaply from your first idea to an idea that works. You’ll connect with a peer group of other company founders, sharing ideas and experience and getting feedback at every stage. Finally you’ll present your developed opportunity to a friendly panel of external business investors and mentors, who’ll give you honest and constructive feedback on what you’ve built so far.

Part 2

Part two is a mentor-supported project over four weeks, in which you’ll be taught how to research the problems, ambitions and requirements of real early-adopter customers – then go and speak to ten of them and bring back your findings for a deep-dive feedback session at the end of the programme.

There is absolutely no substitute for getting out there and talking to real customers, so we make sure you have the know-how and support you need to discover your first customers’ highest-priority needs and match your product idea to a genuine, validated market opportunity.

Reasons to attend

Put these two parts together – understanding the value proposition for your solution and understanding the problem you’re solving from your customer’s perspective – and you have the solid platform from which to build your business and product development strategy. You’ll hear not only from our in-house experts at the SETsquared Surrey business incubator, but also from alumni business founders who have launched and scaled successful technology products within the incubator.

Programme Dates (you must be able to attend all sessions)

Digital EP Part 1

  • Thursday 16th February (11.30am – 12.30pm) Intro/onboarding pre-session
  • Monday 20th February (8.45am – 1.00pm) First half day session
  • Tuesday 21st February (8.45am – 1.00pm) Second half day session
  • Friday 24th February (1.30pm – 4.30pm) Presentations and wrap-up session

Part 1 is free to attend but you would need to join the incubator for the very last session:

Digital EP Part 2

  • Wednesday 8th March (11.00am – 1.00pm) Customer discovery session
  • Tuesday 4th April (9.30am – 2.15pm) Playback session


Who should apply?

The programme is open for UK entrepreneurs with an idea for a tech-based product or service and founders of early-stage technology ventures, as well as more experienced entrepreneurs launching a new product/venture.

Training provider

This event is delivered by SETsquared Surrey, the world’s Number 1 University-led business incubation programme.

SETsquared Surrey supports over 60 fast-growth start-up businesses. Our Enterprise Experts and Entrepreneurs in Residence deliver comprehensive training and advice to businesses leaders about go-to-market, investment and innovation strategy.

Reserve a spot here.

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