BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.33.0//EN
X-ORIGINAL-URL:https://surrey-research-park.com/
X-WR-CALNAME:Surrey Research Park
X-WR-CALDESC:
X-WR-TIMEZONE:Europe/London
BEGIN:VTIMEZONE
TZID:Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T020000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-3cdacdba0a3e4bf931fbe577ee4f94f7@surrey-research-park.com
DTSTART;TZID=Europe/London:20260818T093000
DTEND;TZID=Europe/London:20260818T133000
DTSTAMP:20260701T112451Z
CREATED:20260701
LAST-MODIFIED:20260701
PRIORITY:5
SEQUENCE:7
TRANSP:OPAQUE
SUMMARY:Members Only: Sizing the Market Opportunity Workshop
DESCRIPTION:About this workshop:\nUnderstanding the market potential of your business idea is important in assessing the viability of your business in the short and the long term and vital in developing a proposition for potential investors. With paid-for market research information out of reach for most start-ups, the first challenge is to find market sizing information that is affordable (free!) and relevant. The second challenge is to then find a means of constructing a meaningful market structure model that enables a total, accessible, and service-obtainable market to be estimated. Lastly, this should then also provide a basis for identifying and validating a route to those markets.\nThis workshop will introduce a worked example as a means of illustrating some key principles in the process of market sizing for start ups. At each step, the attendees will work on applying these ideas to their own businesses with the help, in breakout rooms, of the course leader and mentors.\nOutcomes: Attendees should leave the course with:\n· An understanding of potential information sources;\n· Key principles for market sizing illustrated in a worked example\n· An initial iteration of market sizing for their own business\nThis is a hands-on workshop and will require participants to work on their own businesses. As such attendees must come with an understanding of at least one of their customers, to have developed a value proposition for those customers, and to be able to share their thoughts and collaborate on questions of market sizing with other attendees.\n
URL:https://surrey-research-park.com/what-is-on-event/members-only-sizing-the-market-opportunity-workshop-396-763/
ORGANIZER;CN=SETsquared Surrey:MAILTO:g.l.kingswell@surrey.ac.uk
CATEGORIES:SETsquared
ATTACH;FMTTYPE=image/jpeg:https://surrey-research-park.com/wp-content/uploads/2025/01/Blue-White-Modern-Business-Workshop-Banner-Landscape.jpg
END:VEVENT
END:VCALENDAR