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SUMMARY:Members Only: Pricing Masterclass
DESCRIPTION:\n\nOverview\n\n\n\n\n\nYou are invited to partake in a masterclass we are holding on Pricing and Payments.\n\n\n\nAbout this workshop:\nYou are invited to partake in a masterclass we are holding on Pricing and Payments.\nIt can be a challenge when developing a new product or service to set a price for customers, but pricing is by far the most powerful profit lever and is the only tool you have that directly impacts revenue. But what is the right price for your product or service? If you set the price too high you risk stifling growth; if you set the price too low you constrain revenues and you may send a message to the market that your product is ‘cheap as opposed to ‘good value’.In this workshop, we explore how pricing strategies and models contribute to achieving your business goals.\nThe workshop will be discussion-based with participants sharing their own experiences and challenges, Topics will include:\n\nPricing strategies and when to use them\nHow to set the optimum price?\nUnderstanding customer value\nPayment models\n\n\n\n\n\n\n\n
URL:https://surrey-research-park.com/what-is-on-event/members-only-pricing-masterclass/
ORGANIZER;CN=SETsquared Surrey:MAILTO:g.l.kingswell@surrey.ac.uk
CATEGORIES:SETsquared
ATTACH;FMTTYPE=image/jpeg:https://surrey-research-park.com/wp-content/uploads/2025/01/Blue-White-Modern-Business-Workshop-Banner-Landscape.jpg
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